Get Better Results With Your Emails
EMAIL CONVERSION
Email is one of the most underutilised marketing tools in a CrossFit Affiliates toolbox.
When used correctly it is a automated, time saving tool that can turn leads into members without you lifting a finger…but only if you do it right! Let me show you how.
Before we start I will say that many, many businesses and marketers get email marketing wrong.
They create a endless stream of spam emails that just annoy potential customers and offer no value, we won’t be doing that!
Instead we will use email as a automated method building relationships, trust and providing value.
If you want to create emails that stand out and are actually read consistently then you have to forget what 99% of other businesses are doing.
Start by not filling the email with pages of content.
No-one can be bothered reading it all. Worse, it feels like just another marketing message and is impersonal.
The very small percentage of recipients that do read it think its filled with a lot of crap they weren’t interested in.
The result is you slowly train your leads to ignore your boring, long, and impersonal emails.
You must take the opposite approach!
We do this by only sending out emails that are short, increase curiosity and save the reader time by giving them to option to learn more.
For example:
Hey <Leads First Name>,
Do you find that exercise is only half the effort and that diet ends up decreasing all your hard work?
Well I put together 30 High Protein Recipes that taste amazing.
I think it would help on your journey and save you tonnes of time with your meal prep!
If you are interested let me know by just replying to this email and I’ll send it straight away.
Talk Soon,
Box Owner Bob
A email which is short and concise is thoughtful. It understands that people are busy and doesnt presume that you want to dedicate 10 minutes to reading.
It is also more personal, it it written just like the emails you would get from a friend or family members, completely different from a typical marketing email.
Best of all its sole purpose is to drive curiosity away from the email to either your website or with a reply.
This engagement is great for systems learning to trust your emails. It also creates a action-oriented relationship between you and your leads. Making it easier to get a conversion later.
Creating automated email in your marketing is a useful tool in getting more member signups.
If you want results then you must create an email that arouses curiosity as briefly as possible.
