The Secret To Boosting A Gym To Crazy Profits:

Why Memberships Alone Aren't Your Answer To The Business of your dreams

Have you ever wondered how you can earn more without necessarily adding more members?

The secret sauce might just be in a term you’ve heard but perhaps haven’t fully embraced: Average Order Value or AOV.

AOV is the secret sauce behind why some gyms are so much more successful. I want you to see why it’s a game-changer for the gyms we work with. How it can transform not just your business but also your personal life. So, chalk up that hand and get ready to take some notes…

What is AOV and Why Should You Care?

Average Order Value (AOV) is the average amount a customer spends with you in a single transaction, think monthly.

Think of it as the financial footprint of each member. Now, why is this number so magical?

Well, increasing your AOV means you’re earning more from each member without necessarily increasing your member count.

And that, my friend, is a game-changer for gyms. 

Why? Because group training gyms are often constrained by floor space. Busy classes are packed and usually cannot, safely, fit any more members in.

This means that if we want to start making more money, more members aren’t the solution.

Increasing the AOV is…

The Power of AOV: Gym Growth and Beyond

  1. Business Growth: One way to grow is by adding more members. But what if you could grow by simply making your existing members spend more? That’s the beauty of AOV. By offering more value and services, you can boost your business without the hustle of constant marketing campaigns. [See Our Methods to find strategies on how to do this…or keep reading]

  2. Higher Emotional Investment: When members invest more, they’re more committed. This commitment translates to loyalty, longer membership durations, and even referrals. It’s a win-win!

  3. Better Results for Members: With a higher AOV, it often means members are availing more services. This can lead to better fitness results, which in turn means happier members singing your praises.

  4. Increased Revenue: Imagine if just 20% of your members opted for an upsell. The revenue boost can be significant, giving you more financial freedom and stability. [See our Growth Tools to workout what your AOV is]

 

Boosting Your AOV: Strategies Tailored for Gyms

Boosting AOV is one of the 3 pillars that we have built out systems for gym owners. The first is acquisition, get your memberships to capacity. Then retention, decreasing churn so you aren’t reliant on constant acquisition of members. Third is implementing systems for increasing AOV, allowing you to build a wildly profitable gym. 

It is important to this in a way that provide high value to members, does not require huge amounts of time for owners/trainers, and has large profit margins. These are our favourite systems that we have built out for gyms that meet this criteria…at least the way we do it.

  1. Nutrition Add-ons: Offer custom meal plans, shopping lists, and more. When members see tangible fitness results from following your nutrition guidance, they’re more likely to stick around.

  2. Supplements: Integrate supplement sales into your offerings. Not only does this add direct revenue, but it also positions your gym as a holistic health solution. They are often buying these anyway, just elsewhere.

  3. 12-Week Programs: Specialised programs, like fitness challenges, can attract members willing to pay a premium for structured, goal-oriented training of a set period. Think increased support and focus with training, nutrition and building life-changing habits.

  4. Branded Apparel: Your gym’s brand on t-shirts, caps, and more can serve as both a revenue source and a marketing tool. Plus, who doesn’t love cool gym swag?

  5. Exercise Accessories: Selling fitness tools like resistance bands or weight belts can add to your revenue and enhance the member’s workout experience.

  6. Meal Prep Services: The convenience of pre-prepared meals can be a huge draw for busy members, adding another revenue stream for your gym.

  7. Retreats: Organizing fitness retreats can be a premium offering, fostering community and loyalty among members. Only run annually and building real hype and community around getting away together whilst still building your business.

 

The Ripple Effect: How AOV Impacts Your Business and Personal Life

  1. Stability and Growth: A higher AOV means more revenue without the constant need for new members. This stability can allow you to plan for future expansions or even open new branches.

  2. Personal Freedom: With a steady revenue stream, you might find you have more personal time. Maybe it’s time for that vacation you’ve been putting off. 

  3. Reinvestment: The additional revenue can be reinvested into your gym, be it in the form of new equipment, staff training, or even member events.

  4. Community Building: When members use more of your services, they’re more likely to engage with the gym community, leading to a vibrant, supportive gym environment. They are less likely to look elsewhere because they would be unable to find the same range of services.

 

What To Do Now?

Boosting your gym’s AOV isn’t just about numbers. It’s about offering more value, building a stronger community, and ensuring the growth and stability of your business.

So, take a moment to reflect on your current offerings and see where you can sprinkle some AOV magic.

Your business, your members, and yes, even your personal life, will thank you for it!

But, where and when should you start…

Honestly, not yet.

First, solve your system for attracting members profitably so you can fill your gym to capacity first. [Read this Article: Member Acquisition Solved]

Next solve churn, so that your members love your services and stay for longer. [Read this Article: 5 Steps To Solve Churn]

Then once those two things have been solved…then start increasing what you are offering.

Want To Save Months Of Time Figuring All Of This Out?

If you want to save some time and just start getting more members, keeping them for longer and getting them to spend more. Then use our methods that have been design, tested and implemented in gyms all across the country. Then book a call with our team using the button below.