THE MISSION

To help gym owners around the world build a future where gyms are highly profitable businesses succeed in helping stop the pandemic of sickness. 

To help you turn your passion to create a generation of fit, healthy and happy individuals into a business you love. 

Supporting you with systems that make you more money, provide your members more value, save you time and give you freedom.

THE 3 PILLARS THAT DRIVE OUR DECISION MAKING

LEAN INTO THE HILL

An old Army saying, basically saying ’embrace the suck’. Not all tasks in business are fun. Getting results is about doing the necessary tasks. It sometimes means doing the unscalable. Taking on a burden to help someone else. Following best practice, even when you feel like you can’t be bothered. It’s doing the work that needs doing. 

WE VALUE DIFFERENT

Never adopt an approach of doing what everyone else is doing. Detest same-same products and services. A trap that has sunk titans of business. Our focus is to provide more value, more often. Offering products and services that differ so we can separate ourselves from others.

SAY IT HOW IT IS

Cut through the tip-toeing around. Say it how it is. Not how it should be, not how you want it to be. We can’t adapt or succeed until we agree on the reality of the situation. Don’t be rude, but show candour. Everyone is responsible for their actions, including our customers, but especially us.