5 Way To Get New Members

FAST GROWTH IDEAS

Being consistent with the number of new leads and members isn’t easy.

Building a unique CrossFit Affiliate that gets a constant stream of new members with little time, effort or money requires the initial setup with systems, offers, and more. 

What are some ways of getting some new members fast that you can do while your gym is building out your marketing strategy?

Well these 5 ideas are some of our favourites! 

1. Buy Coffee

The first one is easy, relatively cheap and has a unbelievably good success rate.

Go to your local coffee shop with some Free Week Trial vouchers. 

Stand by the checkout and buy people there morning coffee, as you are doing that have a chat and build some rapport. Before they leave hand them the Free Week Trial voucher. 

For bonus points let them know that there are limited trials available or that they are available for this week only (or both). This will ensure they act ASAP!

For only a few hundred dollars we have seen this generate 13 new members in one day!

 

2. Member Share

Your members are your best asset, in many ways. 

Run a special offer and get your members to share it only social media for you. For every new member they bring in give them a discount off next months membership, something generous like 50% off as a thankyou. 

This is beneficial for two reasons.

Firstly, new members!

Second, members with friends at the same box are much more likely to stay a member for much longer!

 

3. Family

We all know how powerful a good community is to the success of your box. Time to leverage that idea!

Have a special bring the family event, schedule a WoD that everyone can do, put on a BBQ and have a great day out. 

For bonus points run a membership pricing where family members get a cheaper monthly rate.

 

4. Business Relationships

The first step in getting more members is becoming known by people who would be interested in your services.

There are plenty of businesses that you could partner with that often have 100s of your ideal members just waiting!

Think of building some referral relationships with physios, doctors, or dieticians.

 

5. Advertise

Sometimes the easiest solution is the best (and least time consuming).

Run some cost effective advertising on platforms like Instagram, Facebook and TikTok. 

Give people a reason to get in touch, something that they would be interested in.