1. Utilize Social Media: Social media platforms like Facebook, Instagram, and Twitter are great ways to connect with potential members and showcase the community and culture of your gym. Share pictures and videos of workouts, testimonials from members, and upcoming events to keep your followers engaged.

2. Offer a free trial: Allow potential members to try out your gym for free for a limited time. This will give them a chance to experience the gym and see if it’s a good fit for them.

3. Partner with local businesses: Partnering with local businesses can be a great way to increase visibility for your gym. For example, you could offer a discount to employees of a nearby company or host a joint event with a local café or restaurant.

4. Host events: Hosting events such as charity workout events, competitions, and seminars can be a great way to attract new members and create a sense of community within your gym.

5. Use Influencers: Partner with local fitness influencers on Instagram, TikTok and other social media platforms to showcase your gym and the kind of workout one can expect.

6. Optimize your website for SEO: Having a website that is optimized for search engines can help potential members find your gym when they search for CrossFit gyms in your area.

7. Referral program: Offer incentives to current members for referring their friends and family to your gym. This can be a great way to attract new members and show appreciation for your current members.

8. Offer online training: Many people prefer to work out from home. By offering online training, you can attract people who are looking for a flexible workout option.

9. Create or Use a Member App: Having a mobile app for members to access workout schedules, track progress, and communicate with other members can help to create a sense of community and increase engagement. It can take time culturally for these apps to be adopted by the community, but when they are they increace LTV (Lifetime Value) by a lot.

10. Create a blog: Create a blog on your website where you can share workout tips, healthy recipes, and other fitness-related information. This can help to establish your gym as a trusted resource in the fitness community. Use this specific to stores, streets, idea related specifically to places near you. Being broad means you will have to compete with all the other blogs, being specific to your community removes that competition

These are some of the best marketing ideas that can help you attract new members and grow your CrossFit gym. By utilising social media, offering a free trial, partnering with local businesses, hosting events, using influencers, optimising your website for SEO, implementing a referral program, offering online training, creating a member app, and creating a blog, you can effectively promote your gym and build a strong community of dedicated members.

Instead we will use email as a automated method building relationships, trust and providing value.

If you want to create emails that stand out and are actually read consistently then you have to forget what 99% of other businesses are doing.

Start by not filling the email with pages of content.

No-one can be bothered reading it all. Worse, it feels like just another marketing message and is impersonal.

The very small percentage of recipients that do read it think its filled with a lot of crap they weren’t interested in.

The result is you slowly train your leads to ignore your boring, long, and impersonal emails.

You must take the opposite approach!

We do this by only sending out emails that are short, increase curiosity and save the reader time by giving them to option to learn more.

For example: