How To Build A Community That Love Your Gym Without Having Your Members Come And Go Like A Revolving Door
5 Quick And Easy Ways To Fix High Churn... even if you think Your Retention Is Good Now!
You members first came to your CrossFit for one reason, they want support to meet their health and fitness goals.
The reason they came is different from the reason they will stay.
A member stays with you because they feel welcomed, supported, and included as a part of the community.
I have experienced this first hand. I don’t need a coach, or equipment, I do however go to my local CrossFit for the exact reasons I mentioned above.
So what are the 5 things that we can do to retain more of our members?
1. Hold Community Events
Holding community events is a tried and tested method for improving retention.
Why? Because it achieves all 3 of the points mentioned above.
Your members feel welcomed, they feel like they have a support network and are a part of a community of people.
Most CrossFit affiliate owners agree that these are important, but then don’t put thought into action and hold them on a regular basis.
2. Have Individual Checkins
When was the last time you had a call or sent a text to a member?
And not because there was a problem, but just because you cared?
These is a powerful approach for building strong personal relationships.
And again…so your members feel supported.
3. Give Personal Gestures Or Gifts
Writing hand written notes, providing information to help solve a problem a member is experiencing, or providing a gift.
Something which wouldn’t take you more than 5 minutes to arrange and yet could be the difference between a member staying 1 more month or 1 more year.
I mean just do the numbers on that. Would you rather $200 (monthly membership) or $2,400?
Now we think about the ROI (return of investment) of our marketing dollars but how about the ROI of these retention strategies?
4. Track Attendance
If a member is attending regularly it is a good sign they are motivated and enjoying the experience.
If they aren’t…it is best to check in and see what you can do to get them back on track and motivated.
Sometimes it means providing some accountability and additional coaching for a short period until they are back in the rythm.
5. Hold Exit Interviews
Do you members just cancel and you never talk to them again?
Big Mistake!
Take that opportunity to understand their problems and help them overcome them.
Just because you sold a member a membership 9 months ago doesn’t mean you are done selling.
You have to constantly be selling them on why this is the right choice for them!
Don’t let them go with your CrossFit is still the best choice for helping them reach their goals.
